Peri Beyond Limits - Rexona
To inspire the kids playing soccer in Jardim Peri, São Paulo, the hometown of player Gabriel Jesus, we created an outdoor campaign for Rexona. We leveraged the existing street graffiti of Gabriel Jesus' face and replaced it with the faces of the local children. The soundtrack for the campaign is the song "A Vida é Desafio" by Racionais, which Gabriel Jesus has tattooed on his chest. The song speaks about not giving up on dreams, reinforcing the message of encouragement for the community’s young talent.