The Unlocker - Samsung
Samsung wanted to attract young people from Apple, so we focused on universities. The challenge? Many schools are considering banning smartphones in class. With Galaxy A.I., students can enhance their learning experience. Our campaign for Latin America showed that, as Einstein said, "A mind that opens to a new idea never returns to its original size." This became the foundation for positioning Samsung as a powerful educational tool. Latin America Campaign
Beyond the main message, there were other provocations aimed at Apple throughout the film. We weaved in subtle references not just in the core concept, but also in several scenes