The Unknown - Clube de Criação
The Unknown is the campaign created to communicate the 2018 Brazilian Creative Club Festival. It draws inspiration from the perpetual quest for groundbreaking ideas and the unrelenting dedication required to achieve them.
In the quest to render tangible the ever-present emotions of agony, obsession, and allure within the creative process, these feelings were transformed into three distinct forms. The primary visual components of the campaign were derived using generative design.